Tabris AI helped Vodafone Italy reach their sales goals faster across their Display and Social operations. Within seven days, Tabris AI finished the setup phase and started optimizing.
After just one month of Tabris AI learning and optimizing, the Display monthly sales rose by 69% MoM, delivering one week ahead of time the monthly sales target, and the Social conversion rate rose by an average of 15% MoM over 6 months. This was possible due to an increase in impressions shaping and filtering yielding an improvement in conversion rate MoM during the last week of the month.
Furthermore, by using Tabris AI the marketing team had more insights into the campaign decisions and outcomes.